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The Power of Visual Storytelling: How Small Businesses Can Use Video to Connect with Customers

Updated: Jan 29, 2023

Are you a small business owner who is sick of your consumers ignoring you? Put the camouflage paint away and pay attention instead! Visual storytelling is the key to standing out in today's cluttered market. And how do you go about doing that? With a mix of videos with high, medium, and low production values!

Yes, you heard correctly. Your website and social media messages should include a range of visuals in addition to words. According to studies, people actually retain 80% of what they see, as opposed to only 20% of what they read. In order to connect with your audience and leave a lasting impression, you must start using videos.


"According to studies, people actually retain 80% of what they see, as opposed to only 20% of what they read"


What's high and medium production value?


High production value videos are meticulously planned, expertly produced marketing videos that use cutting-edge filmmaking equipment, drone technology, unique music beds, and frequently utilise professional voice actors. These videos have excellent visual and audio quality, which makes them interesting to watch and useful for promoting a company or product. They are usually produced in landscape format and are intended to grab the viewer's attention and leave a lasting impression.



screen shot of monday media videograpjhy page
The Monday Media videography portfolio is one of the largest in Australia. It has numerous examples of high and medium production value videos to watch.

Medium production value videos are shortened versions of high-quality content from high production value videos that have been remastered and adapted for social media sites like Facebook and Instagram. These videos are frequently made in a vertical format to meet the aspect ratio of these platforms, and they are typically shorter—about 15 to 30 seconds. They might not have the same amount of in-depth storytelling, but they nevertheless retain a high standard of audio and visual quality. They are made to convey an interesting and impactful message. Brevity is key for social media content.


Low Production Value… that doesn’t sound good?


Low production value videos are videos that are created mainly for the TikTok platform or Instagram Stories using smartphones, native app editing tools and focusing on trending topics and the human side of your brand.


"Don't be deceived by the term 'low production value'; these videos are an essential component of a successful video marketing campaign"

These videos are designed to be more casual and relatable. They often feature employees or real customers of the brand. They don't need as much preparation, recording gear, or editing as videos with high or medium production values, but they nevertheless aim to grab the audience's attention and make a lasting impression. Instead of showing the company in a polished style as high production videos do, the major goal of these videos is to establish a real and personal connection with the audience.


Don't be deceived by the term "low production value"; these videos are an essential component of a successful video marketing campaign.


Always keep in mind that the secret to effective visual storytelling is to make it relatable and true to your brand. Don't be frightened to show your personality. Customers are more likely to stick around if you let them know who you are and what you stand for.


Let's wrap this up.


In summary, don't be scared to get creative with your visuals if you want to leave a lasting impact on your clients. Make sure your video story telling adheres to your branding, and don't be shy about adding some humour and humanity. If you’re working with a creative agency, commission a variety of videos with high, medium, and low production values.

By working with Monday Media, you can begin integrating visual storytelling into your marketing plan right now, and watch your customer base grow!

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